As part of the T3AC Happy Hour, I gave a presentation entitled ‘Structured data – make Google happy’. It focussed on the question of how the findability and presentation of content in Google searches can be improved with the help of structured data – using practical examples from the University of Erfurt.
Why is this relevant?
Structured data makes it easier for search engines to categorise content correctly. The result is rich snippets, better rankings and a higher click-through rate. We are already implementing this at the University of Erfurt – for course information, events, FAQs, job adverts and breadcrumbs.
Focus of the presentation:
- Basics: JSON-LD, microdata, RDFa
- Examples: – Search Console data, Events and JobPostings
- Testing and quality assurance: rich results test and schema markup validator
👉 To the presentation (in German)
My tip:
Technically well-maintained data fields in the CMS are the key. This creates structured data almost automatically without the editorial team having to do any additional work.
Image: Created with ChatGPT
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