Now that the book “The Ultimate Guide to Matomo: Unleashing the Power of Cookieless Analytics” has been published, I would also like to offer a course.
A potential course program for Matomo, is as follows:
Introduction to Matomo
- Setting up Matomo on a server or hosting platform
- Adding the Matomo tracking code to a website
- Overview of Matomo’s features and benefits
Setting up and configuring Matomo
- Customizing the tracking code to collect specific data points
- Setting up user permissions and roles to manage access to Matomo data
- Protecting user privacy with Matomo’s data protection features
Cookieless tracking code
- An overview of the advantages of cookieless tracking
- Matomo’s cookie-free tracking setup
- Considerations and restrictions regarding the use of cookieless tracking
Using Matomo to track website visitors and gather data
- Recognizing the various types of data Matomo can collect
- Creating goals and conversions to evaluate website performance
- Modifying the tracking code to gather particular data points
Analyzing and interpreting the data collected by Matomo
- Using the dashboard and reports in Matomo
- Interpreting important metrics like the bounce rate, unique visitors, and pageviews
- Utilizing data segmentation and filtering to drill down into specific visitor subsets
Customizing Matomo to fit your specific needs
- Utilizing the Matomo APIs to programmatically access and export data
- Adding plugins and custom code to Matomo for customization
- Integrating Matomo with other tools and platforms
Measuring the success of advertising campaigns in Matomo
- Implementing e-commerce tracking to monitor online transactions and sales
- Monitoring the performance of advertising campaigns in Matomo
- Optimizing advertising campaigns with Matomo
Using Matomo to improve the user experience on your website
- Analyzing website user behavior and engagement
- Determining areas that can be improved and optimized
- Using Matomo to guide decisions about website design and development
Advanced features and techniques for using Matomo
- Implementing advanced methods of tracking and analysis in Matomo
- Tracking user actions and events with Matomo
- Utilizing Matomo’s custom variables and dimensions
Matomo data in Google Locker Studio
- Outline of Google Storage Studio and its highlights
- Data import into Google Locker Studio from Matomo
- Utilizing Google Locker Studio to evaluate Matomo data
Case studies and examples of how businesses and organizations are using Matomo effectively
- True instances of how Matomo is being utilized to drive business achievement
- Matomo best practices and advice for various industries and settings
Troubleshooting common issues and errors with Matomo
- Errors and problems that frequently occur with Matomo
- Methods and resources for resolving problems through troubleshooting
What do you think of the course? Would you book it or are you missing important content?
Photo by Monstera
My New Book: The Ultimate Guide to Matomo
I’ve always been fascinated by the power of data and the insights it can provide as a web analyst. I’ve used a variety of analytics tools over the years to learn more about how visitors to my clients’ websites behave. One device that I have come to depend on is Matomo, an open-source tool that offers a strong and adaptable option in contrast to additional notable instruments like Google Analytics.
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